UOB Taps Accenture for Generative AI-Powered Customer Experience Overhaul
SINGAPORE, 30TH APRIL, 2025 – Accenture and UOB have entered into a novel memorandum of understanding that aims to operationalize the new generation of technology, such as generative AI and agentic AI, within UOB’s operations.
This is the first AI-oriented partnership of Accenture with a bank based in Singapore and marks a bold commitment toward re-imagining customer engagement through innovations.
Over the next three years, UOB will leverage Accenture’s suite of AI assets, including the proprietary platform AI Refinery™, to empower productivity, automate key workflows, manage risks, and offer hyper-personalized customer experiences across its wide ASEAN network.
The focal point of this partnership is people enablement. Therefore, all employees of UOB will have unlimited access to Accenture LearnVantage, a state-of-the-art platform for developing AI and technology skills, thereby empowering UOB employees to leverage and apply AI capabilities with confidence within their job functions.
Mr Wee Ee Cheong, Deputy Chairman and CEO, UOB, said,
“We are excited about the immense potential that advanced technologies offer. Our goal is to leverage AI solutions to transform our operations, enhance productivity, and deliver personalized customer experiences with scale and speed across our extensive network in ASEAN.”
Julie Sweet, Chair and CEO of Accenture, said, “We are proud to partner with UOB to help them realize their vision for the future of banking by scaling generative and agentic AI at speed, and by helping their people develop valuable advanced technology skills. Together, we will create more engaging experiences for UOB customers and drive new levels of efficiency, value, and growth.”
The strategic partnership supports UOB’s aspiration to be a future-ready bank, deploying technology to improve customer experience while also ensuring the workforce is equipped to thrive in a digital realm.
UOB and Accenture’s collaboration represents a significant shift in how banks adopt AI, not only embedding it into infrastructure but also ensuring organization-wide AI fluency, setting the benchmark for AI-led transformation in the financial services sector.
Cisco and ServiceNow Join Forces to Streamline AI for Enterprises
