Samsung Wins Big at ISE 2025 with AI-Driven Signage
Barcelona, Spain, 17thFebruary, 2025 – Samsung Electronics emerged as the most lauded organization during ISE 2025 by winning 12 awards for its AI-driven and sustainable digital signage solutions. Among these numerous accolades that include various Best of Show awards, the awards further instate Samsung’s role as the leader in the commercial display field.
One highlight of the Samsung showcase was The Wall, which had survived the installation of MICRO LED technology that created an immersive, anamorphic experience. Samsung Color E-Paper, a breakthrough energy-saving display, won first place for its vivid, low-energy digital ink technology, while the Transparent MICRO LED display made real become digital and captured the entire industry’s appreciation. HoloDisplay, featuring a futuristic 3D floating image effect, also attracted attendees.
It has launched SmartThings Pro, taking IoT automation to the next level in various sectors, while showcasing The Wall for Virtual Production, a revolutionary technology for filmmaking. The booth design further highlighted the eco-conscious vision of the company by winning the Sustainability Recognition XL award.
“The collaboration with Samsung and the Realtime Department has significantly lowered the entry barrier to LED production for filmmakers,”
Said Andre Rittner, Business Development Manager of EMEAI (Europe, the Middle East, Africa, and India) at ARRI.
“This partnership has brought ARRI’s award-winning equipment to a suite of studio production tools and reduced production costs without compromising quality.”
With its cutting-edge innovations, Samsung still rules the digital signage revolution, integrating AI, sustainability, and some of the world’s most impressive display technologies to create the vision for future communication using visuals.
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