Samsung Launches AI-Driven 2025 Appliance and AV Line-Up in Australia
SYDNEY, AUSTRALIA, 29TH APRIL, 2025-Samsung Electronics today unveiled 2025 AI home appliances and audio-visual solution portfolio in Australia. At the core of what it claims to be the most intelligent product range to date are Brands, Vision AI and AI Home.
The Neo QLED 8K TVs include the first 8K Wireless One Connect Box, and the Bespoke AI Jet Ultra is now the world’s most powerful cordless stick vacuum with 400W suction.
By letting consumers experience AI, Samsung hopes to reduce the burden of daily chores through automation, personalization, and secure smart living.
With the introduction of Vision AI and AI Home, said Phil Gaut, Director of Consumer Electronics, Samsung Australia, More Samsung devices will have more secure and hyper-personalised experiences, which continue to evolve as time passes.
“We know that everyone’s lifestyle is unique and their technology needs to work just for them,”
Said Phil Gaut, Director – Consumer Electronics, Samsung Australia.
“By introducing Vision AI and AI Home, more Samsung devices around the home will deliver secure and hyper-personalised experiences that continue to learn over time, creating new ways for Australians to live better.”
New research shows 67%of Australians believe that AI devices can help with household tasks, with 51% saying they think about chores more than three times daily. Knox, another prong of Samsung’s ecosystem approach, protects user data through its stores and connects devices via SmartThings.
“Samsung has been reimagining the role of smart devices for ten years with the goal of making everyday life easier for consumers. Our motivation is to let your smart devices think about what’s for dinner or how to best clean your floors simply so you don’t have to,”
said Mr. Gaut. “Our 2025 line-up is a culmination of that journey to date whereby our connected ecosystem of products help to reduce the mental load while promoting feelings of relaxation, assurance, immersion and expression every day.”
“To bring immersive experiences to more homes, we’ve stretched a Neo QLED TV up to 100-inches so every time you sit in front of your TV it feels cinematic. To promote self-expression and elevate home decor, we’ve expanded the Art Store from The Frame to over 90 per-cent of our Neo QLED and QLED line-up. To assure Australians that their connected home experience is safe we’ve further fortified our home appliances with Knox Security spanning our Bespoke refrigerators, Bespoke washers and dryers, and Bespoke vacuum ranges, and enhanced SmartThings so Australians can monitor and control their home from anywhere,” Mr. Gaut continued.
The AI Home-refrigerator range serves as a smart behind control center while Neo QLED TVs offer cinema visuals enriched by Vision AI-enabled Generative Wallpaper. Such devices act, adapt, and interact automatically based on the user’s routines to ensure the saving of time and energy.
“Samsung continues to be the market leader in displays because Australians trust that with every purchase, they are unlocking long-term value. With a Vision AI TV at the centre of your connected home, the more SmartThings compatible products you own and use, the smarter and more secure your home becomes, making the everyday more wonder-filled,” Mr. Gaut concluded.
Now available at major retailers and through Samsung’s website, these new products carry value not only as single items but also within a network, as part of a total, connected, AI-powered ecosystem designed to serve and elevate Australian home lives.
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