Oracle Named Leader in IDC MarketScape for AI-Retail Assortment Planning
Austin, Texas, USA, 25th March 2025 – Oracle made headlines as it was recognized as a Leader in the 2025 IDC MarketScape for Retail Assortment Planning Solutions driven by AI. The recognition reflects Oracle’s groundbreaking way of enabling retailers to optimize their stock and boost customer satisfaction.
The report identifies that “Oracle operates with an Embedded AI set of services plus a basic infrastructure to support the overall platform and retail-specific cloud services that address the retailer’s journey from planning to fulfilment and replenishment.” What this implies is that Oracle’s technology not only assists retailers in planning their product ranges but also supports them to adjust rapidly to new market demands.
Retailers employing Oracle solutions are able to build assortments that are not only appealing but also customized to what is desired by their customers. The report highlights the fact that “The Oracle Assortment journey is highly integrated with pricing, promotions, markdowns, across preseason, in-season, and next-season perspectives.” This integration makes it easy for the merchants to visualize the products and make category management effortless.
Ananda Chakravarty, IDC Retail Insights Vice President, commended Oracle for its good service and retail partnership. He stated, “The ability to leverage many forms of assortment optimization offers an edge in the market as well as helps deliver active cost savings with explicit returns on spending that can improve revenue, margins, profitability, turnover, and customer experience.”
The report analyzed ten players in the market, and Oracle was exceptional in automating assortment management and effectively using customer analytics. Alex Alt, executive vice president at Oracle, emphasized the need to balance profitability with customer needs: “Today’s competitive landscape demands that retailers must balance evolving customer needs while maintaining profitability and reducing inventory waste.”
With these cutting-edge tools, Oracle is enabling retailers not only to survive but to prosper in a difficult landscape.
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