AI-Powered Masters App Upgrade Brings 3D Course Views and Shot Predictions
ARMONK, NY, 4TH APRIL 2025 – IBM and the Masters Tournament are dancing to the AI tune for the good of the fans’ experience with AI-powered upgrades to the Masters app and Masters.com.
Watsonx is in charge, with the app’s latest features for enjoying shot analyses, historical perspectives, and immersive digital viewing.
Hole Insights 2.0 brings fans real-time data on every shot happening at Augusta National through extensive statistics based on over 180,000 shots taken over the course of nine years.
The AI system predicts hole difficulty and recommends strategic plays, which is a heaven-sent application for golf aficionados. All historical data and expert insights, including knowledge gleaned from former Masters caddies, went into IBM’s fine-tuning of its Granite LLM.
AI Narration, in English and Spanish, delivers dynamic play-by-play updates to fans. The newest 3D visualizations of Augusta National in the Masters app on Apple Vision Pro allow users to navigate elevation changes and track shots more vividly. In addition, multi-stream viewing on the app allows fans to keep up with multiple live feeds concurrently.
“For more than 30 years, IBM and Augusta National have worked side-by-side to co-create unique digital experiences that bring the beauty, tradition, and excitement of the Masters to millions of golf fans worldwide,”
Said Jonathan Adashek, Senior Vice President of Marketing and Communications.
“This powerful combination of people and technology, including watsonx AI models and agents, is a live case study for businesses across all industries on how they too can unlock the potential of their data to deliver actionable business insights and exceptional customer experiences.”
The collaboration between IBM and the Masters has now gone on for three decades to deliver unparalleled digital experiences, from AI Highlights to real-time player insights. These AI innovations will be on display during the 89th Masters Tournament from April 10 to 13, 2025. Fans can check out the new offerings on Masters.com or the Masters app.
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