HubSpot Becomes First CRM to Launch Deep Al Connector
June 5, 2025 Over 250,000 businesses are already using HubSpot as their one stop to manage everything between marketing and customer support. HubSpot is taking a significant leap forward by partnering with ChatGPT with a purpose to launch something that is truly groundbreaking: a deep research connector.
What is that? In basic terms, it takes the HubSpot connection and allows HubSpot users to chat directly with ChatGPT-and receive intelligent, personalized insights based on their actual customer data in HubSpot.
Think about asking:
“Who have my best customers been lately?”
“Which companies might be most likely to buy from me next?”
“Which clients have not been active recently that might be poised to grow again?”
“How preciseido I need to be to prepare for support tickets for next quarter?”
Now, instead of opening ten tabs and waiting on reports, ChatGPT provides the answers you need quickly-all based on your HubSpot data and you can quickly act on them instantly in HubSpot. This is designed especially for small and midsized businesses (SMB) who might not have access to large analytics teams or the technical knowledge. No matter if you are in marketing, sales, support or customer success, this is like having PhD-level research capability put into your hands, in a format that anyone can use.
The best part is that it’s safe. Each user can only see the CRM data to which they have been given permission. Your data is secure and private. During this entire process, none of your customer data is used to train ChatGPT. Why does this matter so much? Because we now live in an Al world. And Al is only as powerful as the data to which it has learned. When you connect your HubSpot CRM data directly into ChatGPT, not only do you give it real context, but it gives you real answers that you can act on quickly. HubSpot made this process easy to turn on. To turn it on, an admin would go to ChatGPT, turn on the connector, connect HubSpot, and your whole team can access it.
This is part of HubSpot’s overall mission of democratizing complex technologies, so even small teams can use Al.
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