Gong Adds MCP Support to Unify Enterprise AI Agents Seamlessly
Today at Gong Celebrate, Gong, the leading revenue AI platform, announced new ways for its ecosystem of partners to leverage Gong, including model context protocol (MCP) support. This strategic move formalizes a crucial level of interoperability for its ecosystem, enabling customers to deploy highly effective agentic AI systems that share data and context across leading enterprise platforms.
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The introduction of MCP support by Gong—with critical integrations initially with Microsoft Dynamics 365 and Microsoft 365 Copilot, Salesforce, and others—is a direct response to the industry challenge of AI fragmentation. The effectiveness of AI agents is inherently limited by their data access; if they are siloed in one application, they cannot orchestrate tasks or make decisions based on the complete customer journey.
Gong’s new MCP support enables two-way intelligence flow to unify the revenue stack. The MCP Gateway enhances Gong by seamlessly integrating external data and workflows from partners into internal features, such as AI Briefer and AI Ask Anything. Conversely, the MCP Server enables external AI agents – like those in Salesforce or Microsoft Copilot – to query Gong directly, ensuring revenue teams can leverage Gong’s critical customer and deal intelligence wherever they work.
“With the new MCP support, customers will be able to leverage Gong’s data, insights, and AI agents directly within their existing revenue stack,” said Eran Aloni, EVP Product Strategy and Ecosystem, Gong. “This new AI interoperability ecosystem delivers the flexibility and added intelligence to help revenue teams orchestrate their mission-critical revenue motions in the way that is most compatible with their business.”
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With the introduction of MCP support, Gong is again expanding the footprint of the Gong Collective, enabling revenue organizations to streamline workflows and deeply understand their pipeline. With new technology integration partners, global systems integrators, and consulting partners, the Gong Collective now boasts over 300 members. Over 80 technology, consulting, GSI, private equity, hyperscaler, and agency partners joined Gong at its Partner Summit as part of Celebrate to collaborate around a continued drive towards helping global enterprises win more with revenue AI.
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