Gartner: 10% of Associates To Secretly Juggle Multiple Jobs by 2028
CONNECTICUT, UNITED STATES, 12th February 2025 – By 2028, 10% of sales associates will covertly work multiple jobs as AI frees up time, according to Gartner, Inc. AI’s increasing role in sales automation will create additional capacity, allowing some employees to seek “overemployment” opportunities. A Gartner survey of 3,496 global employees conducted in September 2024 found that 41% of sellers agreed that AI-driven automation has reduced their workload by handling repetitive tasks.
“It is important for chief sales officers (CSOs) to be aware that some of their top talent is no longer engaged, and CSOs must implement new incentive structures before seller engagement drops and talent begins to leave,” said Alyssa Cruz, Senior Principal Analyst in the Gartner Sales Practice. “CSOs may need to revise compensation plans to remove or expand both hard and soft commission caps. This tactic will help prevent sellers from perceiving diminishing returns on their efforts.”
By 2029, 25% of Fortune 500 sales organizations will offer buyer-facing content addressing neurodivergent customers. Neurodivergent individuals, constituting an estimated 20% of B2B buying groups, will compel businesses to incorporate content meeting their sensory and information-processing needs. The increased demand for accessibility will stiffly challenge companies to embrace inclusive content over inflexible, cookie-cutter sales pitches.
With AI evolving in sales, interpersonal skills will be affected as well. By 2028, nearly 30% of the new salesforce would realize such an erosion of core social skills-and skills such as relationship building and effective communication-were one that came because of excess reliance on AI.
At that time, as the norm, businesses must really start investing in training that ensures a human-woven approach to selling, establishing a culture where sellers must keep an authentic relationship with their customers regardless of the technological developments affecting their selling process. In this AI-driven future, businesses must balance automation and human connection to maintain trust, engagement, and long-term viability.
Read Latest Stories:
EU Commits €200 Billion to AI Development
IBM and Lenovo Strengthen AI Partnership in Saudi Arabia
DeepSeek-R1 Under Fire for Security Risks & AI Jailbreaking Vulnerabilities
