While generative AI has the potential to drive significant transformation, many enterprises are still uncertain about where to begin. Adobe joined in a research partnership with EY and identified three common challenges and the steps to take in order to overcome them.

Generative AI is defining the next generation of marketing
today. Delivering hyper-personalized, multi-channel customer
experiences at a fraction of the time and cost. Helping you glean
insights from your data in an instant. Detecting and responding to
conversion opportunities in real time. Experimenting to enhance
customer experience and deliver results at pace.